Word of mouth is the best-performing ROI you’ll ever have. Customers who arrive to your app or site from a trusted friend or colleague will convert at a much higher rate than any other campaign or marketing channel. We’ll ensure you have the right tools and programs in place to encourage your customers to recommend your product to their peers.
Have you ever asked your existing customers what almost prevented them from buying? Maybe the price was too high, or there was a missing feature - even a major bug. Was help unavailable during a crucial time during onboarding? Your customers are honest and love to have their voices heard. By combining user feedback with analytics and critical SaaS metrics, we can identify and fix friction points during user onboarding. We do this with UX design, copywriting, help content and creative incentives to get more trial customers to activate.
Most SaaS companies don’t have a clear grasp on their churn rate. This is especially true for startups and new products that have been around for less than a year. Once your churn rate is defined, we can help you reduce it by listening to your customers and ensuring they continue to experience the core benefits of your product. Retention tactics like social media, blogging and newsletters can reinforce the pain point solutions that you promised on your home page.
Making it easy for your customers to share their feats and positive experiences will bolster referrals. Integration with sites like Facebook, Google+ and Twitter allow your customers to broadcast their accomplishments from within your product to their friends. When a customer implements a coupon code to receive 20% off their order, add a message to their email receipt asking them to share the promo code on Facebook. If a customer has a positive experience with your live chat team, invite them to leave a review on your Google places page. If a customer migrates their company’s accounting data to the cloud, give them a Twitter button so they can broadcast their achievement to the world.
Reward your happy loyal customers for referring your product to their friends and colleagues. Referral programs can be tailored to suit different user profiles. Admins can be rewarded with discounts on their subscriptions. Standard users can be rewarded with gift cards. Our marketing team will help you design the perfect referral program and our in-house engineers can work with your product team to customize referral tracking software. And most importantly, we measure the revenue impact for each referral program we implement.
Interrupt at the point of utility to increase subscription billings! For example, if a customer is on a basic plan with only 5 users, offer them additional users at a discounted rate when they invite their 4th user to your app. Presenting up-sells at a point of action is a proven tactic that adds value to your customer while driving revenue growth over time. We can provide creative solutions to help you maximize lifetime value with these proven techniques.