In today’s world of “month-to-month” commitments and “cancel anytime!” promises, you can’t afford to lose your customers to your competitors. If you want your customers to last more than 3 billing cycles, you’ll need a retention program.
Social media is the most hyped-up and oversold of all the digital channels. If you’re looking for a magic viral pill, you came to the wrong place. There are no short cuts when it comes to building an audience of loyal customers. That being said, if you’re looking to amplify your content and gather data to create better marketing, a well-executed social media plan can’t be beat.
Fresh unique content is great for search engines and your customers alike. Leverage your blog to keep customers informed of new feature announcements, provide tips for maximizing your software and offer advice for making their work lives easier. Your blog is a window into your company and product and can add tremendous value to your customer’s experience. We’ll help you write utilitarian content for your blog that will keep your customers coming back for more.
Your autoresponders shouldn’t stop after you get a user to activate. Without spamming, you must frequently remind customers about the value of your product. This gentle reinforcement will subtly boost the value of the subscription in your customer’s mind. We’ll help you write, design, code and deploy email autoresponder sequences - that your customers will actually open.
Rewards and loyalty programs can be implemented in ecommerce sites as well as SaaS products. It doesn’t need to be fancy! Rewards can be as simple as offering redeemable points for online purchases or random prize draws. In the past, we’ve implemented more sophisticated rewards programs that injected gaming elements into B2B SaaS products to make mundane tasks more fun. The goal is always the same - reward your customers for their loyalty and they will stick around much longer.