Digital Marketing: White Papers

Free Online Marketing Tools

  • Analytics: Analyze visitor trends, referral traffic, conversion funnels, content consumption and social engagement metrics.
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  • Converison Optimization: Setup split tests, locate conversion funnel deficiencies and optimize for conversions.
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  • Social Media: Monitoring tools, analytics and time-saving apps to help your social marketing campaigns.
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  • PPC Tools: identify profitable keywords and partner sites for your PPC campaigns.
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  • SEO Tools: Keyword research, competitive analysis, link building and on-page optimization apps.
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  • Competitor Analysis: traffic insight, keyword analysis and trends for competitor sites
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  • Campaign Management: increase efficiency and ROI with these multi-channel campaign management tools.
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  • Audience Intelligence: insight into your customer demographics and what they do online.
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  • White Papers: Best practices, industry insight, market research and more.
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The Significance of Social Media

20/12/2010 | Posted by Dylan Touhey

The following deck is eye candy to marketers looking to quantify market opportunities across the social web. This simple no-frill presentation contains valuable metrics, explanations and sound-bytes relating to social media. The deck also provides recommended social media monitoring tools and ROI statistics relevant to B2C and B2B markets. If you like what you see please tell your friends. Enjoy!

Marketing Data Box

07/07/2011 | Posted by Dylan Touhey

A quarterly collection of practical marketing tools ready for professional use. Feel free to share this deck with your marketing team, peers and clients

Social Media Charts and Graphs

29/09/2010 | Posted by Dylan Touhey

A compilation of marketing charts and graphs extracted from a recent HubSpot.com publication titled ‘Marketing Data: 101 Charts & Graphs’. This document emphasizes the impact of various social media marketing channels such as blogging, lead generation, search, social, Facebook, Twitter and Webinars for B2C and B2B marketers.

29/10/2010 | Posted by Dylan Touhey, Published by Google.

Millions of people click on Google AdWords ads every day. ‘Improving Online Conversions for Dummies’ explains how you can make sure your ads show on searches that are most likely to convert into sales. Understand which ad clicks and impressions lead to conversions, better apportion your marketing spend and even develop your own conversion attribution model. Discover the secrets to getting more bang for your buck with this ebook by Google.

Google Analytics Benchmark Report 2011

7/10/2011 | Posted by Dylan Touhey

Cross-posted with Google Analytics Benchmark Report: The Analytics Benchmark Report below is a great resource for all digital marketers so please download and share it amongst your peers. The insights are helpful for evaluating your site metrics (pages/visit, bounce rate and avg time on site) against other sites in your country. The report covers benchmark Analytics data from Nov 01, 2010 to Feb 01, 2010.

 

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