Google Webmaster Central Channel

This is the official YouTube channel for Google Webmaster Central, your one-stop shop for webmaster resources that will help you with your crawling and indexing questions, introduce you to offerings that can enhance and increase traffic to your site, and connect you with your visitors.

Open Site Explorer by SEOmoz

Open Site Explorer allows you to analyze the first 1,000 backlinks of any domain. For the top 20, you can see more advanced metrics, such as the anchor text used to link to the domain and the page / site authority. You can sort the back links to show only followed, 301, or nofollowed links, as well as links from all pages, external or internal pages, and links to a specific page, the sub-domain, or the entire domain.

You will also be able to see the top 20 linked to pages on the domain, the top 20 highest authority domains linking to the queried domain, the top 20 most used anchor text, and other link metrics. You can run an unlimited amount of reports daily.

SEO Quake

SEO Quake is a powerful tool for FireFox and Chrome, designed for webmasters and marketers practicing search engine optimization. SEO Quake displays important SEO parameters such as Google PageRank, number of indexed pages, number of inbound links, DMOZ presence, Alexa rank, Digg and Technorati history for any given webpage or SERP listing. Once installed, SEO Quake consists of three functional parts; the SEO toolbar, SEO bar and an search engine result page (SERP) overlay. The SEO toolbar allows you to see requested parameters in a separate customizable toolbar within your browser. The SEO bar displays parameters in a customizable CSS/HTML block and the SERP overlay displays parameters below site listings on SERP pages. Below is a video demonstrating SEO Quake in action.





Be sure to check out this additional SEO Quake tutorial that teaches you how to optimize your setting to prevent Google from banning your IP due to excessive PageRank inquiries.

Google Global

This is a must-have FireFox extension for any online marketer outside of the US. Google and other major search engine tailor SERPs based on the users IP address and the country from the which the IP is assigned. Google Global allows you to view search results as they are seen in other countries. As a Canadian interactive marketing agency most of our clients are located in the US and UK. Google Global allows us to view search results and PPC ads with the click of a button. We’d be lost without it.

Trifecta Tool Set by SEOmoz

The Trifecta Tool Set measures the strength and popularity of a domain. Free members can run one Trifecta report daily. It looks at data such as the PageRank of the homepage and the top 10 pages on the domain, DMOZ links, Google News mentions, Compete rank, Alexa rank, Yahoo Site Explorer back links, and other statistics, each with a link to the original source of information. This tool also provides a list of resources to help you improve your score, based on the areas you need improvement in, such as basic SEO, web design, and traffic generation.

WebRank Stats

WebRank Stats WebRank is a free service for webmasters, SEOs and internet surfers. Here you can do analysis of any website just by one click. WebRank provides you live statistics like Google Pagerank, Alexa Rank, Compete Rank, Quantcast Rank, Pages Indexed and Back links in Google, Yahoo and Bing of any website. Easy to use features helps you analyze your business in no time.

The WebRank Stats FireFox plugin is highly recommended to review competitor sites on the fly.

Site: Command

Use this universal command in Google Yahoo and Bing to see all the pages that have been listed for a specific domain. See image below for example of the site: command in action on Google.

Link: Command

Similar to the site: command, use the link: command to see all the sites that are linking to a given domain. The link: command works for Google, Yahoo and Bing.

Link Aquisition Assistant by SEOmoz

The Link Acquisition Assistant allows you to enter your website, industry, and location, competitor URLs, and keywords to see search queries you can use to acquire new links for particular keywords. These queries will help you find general directories, links that your competitors have, and links that you might be able to get.

One of the best ones is finding brand mentions not linked to your website using this search string: http://search.yahoo.com/search?pkeyword+-linkdomain%3Ayourdomain.com&fr=yfp-t-501&toggle=1&cop=mss&ei=UTF-8 for Yahoo Site Explorer (one that will hopefully stick around).

Way Back Machine

This tools is great for tracking the progress of a given domain over time. We love looking at top sites in their earlier stages like the screenshot below of Google.com from 1998. From an SEO perspective Wayback Machine can be used to determine the age of a domain which is important for establishing credible link partnerships. Older domain typically have higher PageRanks than newer less established domains.

Crawl Test by SEOmoz

In their own words Crawl Test " is used to test how accessible your site is to search engines and can help you quickly diagnose potential crawling issues and give you an overview of your sites search friendliness. The tool will spider the URL you enter as well as all the internal links on that page (max 50 per report). For each spidered URL, it will examine the following: whether it’s indexed in the major search engines, last time Google spidered the page, http status code, primary keywords on the page, meta description, and the number of internal links on each page. For more information, check out our sample reports below."

Keyword Analyzer

A simple yet effective tool that allows you to measure the keyword density for a block of inputted text. Use this tool when tweaking your on-page copy for keyword density.

Term Extractor by SEOmoz

Since they’re so good at explaining their own products over at SEOmoz, we might as well give them the floor: The Term Extractor tool analyzes the content of a given page and extracts the terms that appear to be targeted at search engines. It applies certain weights to HTML elements and other on-page factors to determine what it thinks is a targeted term.

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Term Target by SEOmoz

Another dandy by SEOmoz. Take it away boys: "By analyzing the frequency and location of keywords throughout a page, the Term Targeting tool assigns a letter-grade to a page that represents how well certain keywords are targeted."

PageRank Checker

While the tool does provide a ranking for webpages it’s actually named after Google co-founder Larry Page. There’s some late night trivia for you! This one doesn’t need too much explaining. It’s a quick PageRank query tool.