Digital Marketing: Competitor Analysis

Free Online Marketing Tools

Analytics: Analyze visitor trends, referral traffic, conversion funnels, content consumption and social engagement metrics.
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Converison Optimization: Setup split tests, locate conversion funnel deficiencies and optimize for conversions.
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Social Media: Monitoring tools, analytics and time-saving apps to help your social marketing campaigns.
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PPC Tools: identify profitable keywords and partner sites for your PPC campaigns.
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SEO Tools: Keyword research, competitive analysis, link building and on-page optimization apps.
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Competitor Analysis: traffic insight, keyword analysis and trends for competitor sites
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Campaign Management: increase efficiency and ROI with these multi-channel campaign management tools.
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Audience Intelligence: insight into your customer demographics and what they do online.
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White Papers: Best practices, industry insight, market research and more.
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Compete.com

Compete.com is a traffic research, and web analytics, tool that utilizes a proprietary methodology to aggregate, normalize and project the data to estimate US Internet activity. Based on the daily web usage of more than 2,000,000 members in the Compete community, Compete estimates total traffic, rank and other statistics for the top 1,000,000 sites on the web for use by consumers. More detailed and granular metric studies are done for clients on any relevant site.

While compete is not exact on the traffic metrics it delivers it does provide an extremely useful tool for historical traffic trends, and audience insight. The basic service is free; however, if you want traffic or demographic data beyond 2 years you’ll need to sign up for the Intro package at $199 / month.

Quantcast.com

Quantcast is an audience intelligence tool used by 90% of online advertising and marketing agencies to measure and organize the world’s audiences in real-time. Quantcast engages all 220 million U.S. Internet users, providing detailed audience profiles for the advertising marketplace to learn more about what consumers are doing online.

Quantcast also provide online advertisers with a new way to evaluate their individual customer profiles against the entire U.S. Internet population, so they can identify prospective customers numbering in the millions, even tens of millions.

WebRank Stats

WebRank Stats WebRank is a free service for webmasters, SEOs and internet surfers. Here you can do analysis of any website just by one click. WebRank provides you live statistics like Google Pagerank, Alexa Rank, Compete Rank, Quantcast Rank, Pages Indexed and Backlinks in Google, Yahoo and Bing of any website. Easy to use features helps you analyze your business in no time.