Digital Marketing Case Studies
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More Sites & Campaigns
Client: Motista.com
Services purchased: Web Design, Video Production, and Print Design
Motista is a San Francisco based start-up making big waves in the consumer intelligence space. Motista was referred to One Net Marketing to help develop a stronger web presence in prep for Motista's funding announcement and public launch. The One Net Marketing creative team developed for Motisa an elegant website, a product demo video and a series of PDF brochures for the sales team
As a B2B solution designed for fortune 1000 companies, Motista needed to look the part and create a stronger web presence prior to their public launch and venture funding announcement in March of 2011. In just over a week One Net Marketing worked closely with the Motista's in-house marketing team to create a simple yet elegant jQuery-driven website designed to house a product demo video created by the One Net video production team. A series of PDF sales brochures were also created to complement Motista's new look and feel. One Net Marketing is currently engaged in the development of an integrated video-driven help system that will surface contextually relevant help videos within Motista's user interface.
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Client: Uptake.com
Services purchased: Social Media Marketing, Ideation, and Web Design
Playing off the concept of local travel advice, the One Net Marketing creative team developed a brand concept titled the UpTake Getaway Crew and implemented regionally-targeted Getaway Crew pages for 10 major cities across Facebook and Twitter.One Net Marketing also designed a new homepage and generated over a dozen social media campaigns and application concepts for the UpTake marketing team.
Located in Palo Alto, UpTake.com is a venture-backed travel engine that aggregates content from more than 5,000 partner sites to provide comprehensive information on local travel destinations, attraction, hotels and restaurants. UpTake was referred to One Net Marketing to assist in developing an integrated social media strategy to engage UpTake users on Facebook and Twitter. Playing off the concept of local travel advice, the One Net Marketing creative team developed a brand concept titled the UpTake Getaway Crew and implemented regionally-targeted Getaway Crew pages for 10 major cities across Facebook and Twitter. One Net Marketing was tasked with hiring, training and managing a dozen crew members on behalf of UpTake for these social media pages and programs. The One Net Marketing design team also created a fresh new homepage designed to draw travel seekers deeper into the site by rotating exciting new travel destinations within the 3 target categories of STAY, PLAY and EAT. One Net Marketing also developed a dozen social media web app concepts, complete with market research, feasibility studies and launch plans, for the UpTake marketing team.
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Client: Envirospeak.tv
Services purchased: Web Application Development, Ecommerce Development, Web Design, and Social Media Marketing
EnviroSpeak.tv is a social action site developed for environmental enthusiasts. The site facilitates user generated videos blogs, photo albums, and social networking with integrated ecommerce functionality for donation processing and virtual goods. Integrated with EnviroSpeak.tv is a video encoding and content delivery system leveraging Amazon S3 for low-cost video storage, localization and scalability. Graphic design was also produced in-house by One Net Marketing's talented design team.
EnviroSpeak.tv facilitates user generated videos blogs, photo albums, and social networking with integrated ecommerce functionality for donation processing and virtual goods. Unlike most social networking and media sites, EnviroSpeak.tv is designed to aggregate user-generated content around communities and groups opposed to user profiles. The net result is a highly interactive online community that focuses on content rather than the individual to increase environmental awareness and change. EnviroSpeak was developed in 4 months and the modular code structure allows for easy integration of new features without having to edit and re-write the underlying codebase. Integrated with EnviroSpeak.tv is a video encoding and content delivery system leveraging Amazon S3 for low-cost video storage, localization and scalability. Graphic design was also produced in-house by One Net Marketing's talented design team.
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Client: ImpactRadius.com
Services purchased: Video Production, Project Management, and Web Application Development
ImpactRadius.com is a multi-channel ad tracking platform designed to bridge the gap between traditional advertising (TV, radio and print) and online marketing. Recognizing One Net Marketing's experience and domain knowledge in the performance advertising space, Impact Radius hired One Net Marketing to develop a comprehensive help system consisting of 70 interactive video tutorials, hundreds of FAQs and best practice guides embedded directly into the Impact Radius self service web based interface.
The One Net Marketing team recently partnered with Impact Radius to deliver on-demand support and resource content through its online technology platform. Hundreds of FAQs, 60+ best practice videos, customized video players, terms, tips, and intros now make up a robust and valued system for media partners and advertisers to learn how to leverage the platform to their advantage and profit. True partnership and a creative sensibility make up the core characteristics that make working with One Net Marketing a truly valued experience.”
- Paula Cavagnaro, Impact Radius
Once logged into the Impact Radius system help panels are dynamically populated with contextually relevant video, FAQ and glossary content to reduce customer learning curves and minimize support tickets. You can view some of our video work on the homepage without having a login.
Client: Crowdsourcing.org
Services purchased: Ideation, Project Management, Web Design, and Social Media Marketing
One Net Marketing developed the community concept, user interface, functional specification and project plan for this innovative content community. The One Net Marketing management team managed the development of Crowdsourcing.org spec to completion. The project lasted over 2 years and the community is not gaining tracking as the preeminent place for crowdsourcing discussion online. Ongoing SEO and social marketing efforts continue to drive traffic to this innovative community of crowdsourcing professionals.
Crowdsourcing.org is a dynamic user generated content site that organizes user generated content into crowdsourcing communities. The site is feature rich in networking and viral distribution tools leveraging third party APIs to connect content and user activity deep within the social graph. Participants can sign up with existing Facebook or Google accounts and import their profiles to enhance social networking within crowdsourcing.org. Once registered, users can submit content in video, blog, articles, and document format. Users can also submit site reviews for other crowdsourcing sites and applications. The control panel, accessible through the front-end, allows site administrators to monitor flagged content, control static pages, review analytics, manage users and assign moderator and administrator permissions. One Net Marketing developed the user interface, functional specification and project plan and managed the development of crowdsourcing.org from start to finish. Ongoing search advertising and social marketing efforts continue to drive traffic to this innovative community site.
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Client: Global Film Initiative
Services purchased: Ecommerce Development, and Web Application Development
Global Film was referred to One Net Marketing to develop a low-cost ecommerce system with the goal of reducing the initiatives reliance on third party distributors and begin selling their award winning Global Lens titles directly on their site. In less than a month One Net Marketing developed an open source ecommerce system with direct integration with Global Film's fulfillment house (Duplium) for real-time order processing and inventory updates.
The Global Film Initiative is a San Francisco based non profit organization created to promote cross-cultural understanding through the medium of cinema.
Global Film's new ecommerce system is optimized for SEO, integrates with Googlebase, and features extensive cross merchandising, promotion and up-sell tools, to help the Global Film Initiative maximize units per transaction and conversion rates. Global Film staff remains delighted with the system, it's ease-of-use, extensive reporting tools and robust feature set.
Client: Flowlab.ca
Services purchased: Ideation, and Web Design
Flowlab.ca was developed on WordPress 3.0 with a custom theme, and logo, designed in-house by One Net Marketing. This simple yet elegant site went up fast and within 3 weeks the client was using the WordPress content management system to update class and workshop schedules and create blog entries for news and announcements.
Once configured, WordPress is an excellent content management solution for small business owners like Carla. Properly configured WordPress sites can be self-managed via an intuitive back-end admin console. Wordpress sites are also highly configurable and extensible, allowing for easy design changes expansion into other web functions such as ecommerce, video, social networking and secure user logins.
Business owners also love the SEO features of Wordpress which include SEO-friendly URLs, W3C Compliance and many hooks into the Blogosphere allowing your content to surface on other blogs and search engines. WordPress offers excellent SPAM protection and allows authors to easily import content from other content management systems and even MS Word documents.
Client: MoreBigBrother.com
Services purchased: Ideation, Web Application Development, and Paid Search Advertising
MoreBigBrother.com is a social networking site fans dedicated to the hit CBS reality TV show Big Brother. To date the site has attracted 1,032,377 unique visitors and driven $256,890 in live feed subscription sales for CBS. The site leverages Joomla as a content management system, with an integrated social network and forum. Twitter integration and social bookmarking features connect MoreBigBrother.com, and its fans, to the social graph. The MoreBigBrother Facebook application challenges user to predict house guest evictions, food challenges and other on-air events directly from their Facebook page.
MoreBigBrother.com leverages Joomla as the core content management system, with an integrated social network and forum. Twitter integration and social bookmarking galore connects MoreBigBrother.com and its fans to the social graph and an integrated Facebook application challenges user to predict house guest evictions, food challenges and other on-air events directly from their Facebook page.
Morebigbrother.com receives more than a 500,000+ unique visitors per year with zero advertising dollars thanks to a aggressive post-development social media campaign and SEO performed by the by the One Net Marketing team. Login with your Facebook ID, or sign up and enjoy the many benefits of this sticky online community.
Client: TheRealNews.com
Services purchased: Project Management, Ideation, Paid Search Advertising, and Social Media Marketing
One Net Marketing was brought in to consult on a new site platform and develop a user-supported revenue model. Using Joomla 1.5, Magento and a suite of open source applications, One Net Marketing laid the functional specifications, and project plan, for the platform over-haul that included editorial video, user-generated content, news feed aggregation, social networking, an ecommerce store and a tiered membership program. The project plan landed The Real News Networks $500k in Knight Foundation Funding. One Net Marketing also implemented a comprehensive social marketing campaigns, search advertising and SEO effort that drove site traffic to 50,000 unique visitors per day.
TheRealNews.com is a non profit independent news network operating out for Toronto Canada and Washington DC. One Net Marketing was brought in to consult on a new site platform and develop a user-supported revenue model. Using Joomla, Magento and a suite of open source applications, One Net Marketing laid the functional specifications, and project plan, for the platform over-haul that included editorial video, user-generated content, news feed aggregation, social networking, an ecommerce store and a tiered membership program. The project plan landed The Real News Networks $500k in Knight Foundation Funding. One Net Marketing also implemented a comprehensive social marketing campaigns, search advertising and SEO effort that drove site traffic to 50,000 unique visitors per day. To date more than 1,438,458 clicks have been generated from Google Adwords campaigns alone. Lastly, the One Net Marketing business team developed the sites business plan that was used to acquire over $1m in philanthropic contributions.
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Client: TheGoodRide.com
Services purchased: Ideation, Affiliate Marketing, and Search Optimization
TheGoodRide.com is a product review site that helps people find the right snowboarding gear based on ability and budget. One Net Marketing has consulted TheGoodRide.com on affiliate marketing, search optimization and revenue modelling.
TheGoodRide.com had helpful content but if it wasn't for One Net Marketing it would be helpful content without any visitors. Without One Net's SEO advice, support and detailed instructions on how to change all 1,000 pages The Good Ride would have less than half the traffic it has now. More importantly The Good Ride would have less than half the revenue. I have sought help from numerous consultants but One Net Marketing was the only company that had the ability to instruct in a way that I could easily understand and implement. ” - James Biesty, Owner & Operator of TheGoodRide.comThe site features an affiliate data feed system that aggregates snowboard products from dozens of merchants. Customers can search by brand, price or rating to locate the best gear according to budget and riding style. TheGoodRide.com is powered by Joomla 1.5 which provides the staff an easy to use content management system for TheGoodRide.com product review pages.
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Client: SaveMaryLake.com
Services purchased: Web Application Development, Social Media Marketing, and Project Management
SaveMaryLake.com started off as a rescue project for the Mary Lake Conservancy; a noble non-profit organization attempting to save a pristine lake on the southern tip of Vancouver Island via a social media driven micro-donation campaign. One Net Marketing migrated a static HTML site to WordPress 3.0 to give the client direct control over site content. A social media campaign was also designed and implemented generating over 50,000 visitors to the site in January 2011 alone. Since the campaign launch in October 2011 the site has received 70,000 visitors.
One Net Marketing also integrated a rather delicate ecommerce system and Javascript driven mapping application into the WordPress site and fixed a large number of shopping cart bugs and Paypal integration problems responsible for over $30,000 in abandoned donations.
A blog was established as the back-bone for the social media team with integration into Twitter, YouTube and Facebook. The blog, and its embedded videos, fuelled explosive awareness of the Save Mary Lake campaign that was picked up by national television, print and radio networks across Canada. Supplemented with aggressive social media campaigns this media frenzy drove more than 50,000 visitors over the course of December resulting in enough revenue to postpone the sale of the property to commercial developers.
