The One Blog: Digital Marketing Insights

Tag Archives: social media

The Branding Power of Pinterest

On November 14, 2012, Pinterest announced the new arrival of business accounts opening the door for marketers and brands to officially distribute content in unique and creative ways. Unlike personal accounts, Pinterest allows businesses to add likes back to their [...]

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How to create a successful Kickstarter video

Last month, the One Net Marketing team attended a sold-out crowdfunding workshop held by Ian MacKenzie, a Vancouver based media activist and filmmaker. Below, we share some of Ian’s best tips and show you how to structure your crowdfunding campaign [...]

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Big Summer of Growth, Funding, and Acquisitions for Our Clients

It’s been a big summer for many of our clients. Google acquisitions, product launches, growth, and lots of funding announcements. Here are a few highlights from our summer work.   Our Client Wildfire + Google In June, we worked around [...]

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Google Buys One Net Marketing’s Client Wildfire Interactive for $250 Million

We are very happy to report that Google has bought our client Wildfire Interactive this week for $250 million. Wildfire Interactive offers a powerful suite of social marketing software designed to help grow, manage, and measure your social audience. With [...]

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Meet _MiCasa_: a Social App to Reinvent the Strata

Meet ______  is a new series on the One Net Marketing blog. We pick start-ups and cool tech companies, talk about their marketing challenges and share their story. Enjoy. In this interview, Matthew Peake shares MiCasa’s bootstrapped mission to change [...]

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How To Boost Your Company’s Profile At Conferences Using Social Media

Social media is a great way to generate leads, build brand awareness, and find connections at conferences and trade shows. This article offers a bunch of creative social media tactics and tricks for maximizing your company’s presence at a conference. [...]

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Increase the Visibility of Your B2B Company with These Easy LinkedIn Wins

Search is more than direct response: it can also be used for increasing brand awareness, proving to prospective buyers that you are a top choice in the market. This article reveals some easy wins for B2B tech companies, using LinkedIn [...]

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One Net Marketing’s client Uptake gets acquired by Groupon

One Net Marketing’s client Uptake, the world’s third largest travel site, announced some awesome news this week: they got acquired by Groupon! The deal was reported yesterday in TechCrunch. And today, the news hit media like the Toronto Star, the [...]

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Why is it 100x Easier to Create a Google Business Profile than a Facebook Page?

It’s a simple question. But simplicity isn’t really Facebook’s preferred method. Why have one way to view your news feed when you can have a synchronous, overlapping timeline of top stories, stories, recent stories, images, links, and photos? So our [...]

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The Politics of Auto Posts and Facebook EdgeScore

Social media cliché speeches always point to the importance of being authentic, to refrain from auto-posting, and to craft content that works for each tool.  But just like dieting, we are constantly looking for ways to cut corners or to [...]

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