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- Convince and Convert A hype-free social media blog by strategy consultant, speaker, and author Jay Baer.
- Fast Company: In our opinion the best technology and start-up rag on the news stand. If you subscribe to just one industry magazine this should be it.
- Made to Stick: Fast Company columnists and best selling authors Chip and Dan Heath teach you how to stand out in a sea of marketing noise.
- Mashable: All things social media and web 2.0 break here first. Follow this blog and you’ll always have your fingure on the pulse of social media and innovation.
- Matt Cutts Matt Cutts is head of Google’s Webspam Team. His blog is full of insightful SEO tips, product announcements and misnomer control.
- SEO Book: The infamous Aaron Wall posts some of the most useful SEO advice, tools and techniques on the web. He costs $500/hr or you can read his blog for free.
- Seth Godin's Blog: The guy practically invented online marketing so how can you go wrong?
- Signal vs Noise: This blog by 37 Signals is about design, business, experience, simplicity, the web, culture, and more. The content here is miles in front of the pack.
- The official Google Blog: If you want to keep pace with the worlds most influential search engine, and ad network, this is a no-brainer.
The One Blog: Digital Marketing Insights
Tag Archives: Lead generation
Increase the Visibility of Your B2B Company with These Easy LinkedIn Wins
Search is more than direct response: it can also be used for increasing brand awareness, proving to prospective buyers that you are a top choice in the market. This article reveals some easy wins for B2B tech companies, using LinkedIn [...]
Three Essential Components of a Lead Nurturing Program
This article offers an overview of three essential components found in successful lead nurturing programs. Many of the insights are from an excellent study released recently by Forrester. This article also shares some of the strategic questions and checklists we [...]
Nine Cost-Effective Ways to Accelerate B2B Lead Generation
Here are nine effective ways to generate online leads for B2B tech companies. These strategies take into account the often need of mid-sized companies for lead generation tactics that show an immediate and measurable return. When it comes to accelerating [...]
Lead Nurturing and Marketing Automation – In Four Easy Steps
Last month, we wrote a post on how to increase conversions with your website’s sign-up forms. This post is about the next step, showing you what to do with prospects and leads after they have signed up for your newsletter [...]
