The One Blog: Digital Marketing Insights

Tag Archives: Google TV

Google Rolls Viewer Controlled Video Ads

Google announced today that they have rolled out a new advertising product called TrueView Video Ads that allowing the viewer to decide what ad they want to see. Currently available to US and Canadian advertisers, on a cost-per-view basis, via their Adwords account.

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Paid Search is Sexy Again

With the Yahoo + Bing partnership and aggressive growth of pay per click on Facebook and other ad networks, Google has been forced to innovate to maintain its #1 spot in the paid search market place. The competition has driven some exciting new features and the future looks sexy once again for paid search advertising.

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