The One Blog: Digital Marketing Insights

Tag Archives: facebook

Why is it 100x Easier to Create a Google Business Profile than a Facebook Page?

It’s a simple question. But simplicity isn’t really Facebook’s preferred method. Why have one way to view your news feed when you can have a synchronous, overlapping timeline of top stories, stories, recent stories, images, links, and photos? So our [...]

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Social Gaming and the Enormous Advertising Opportunity Within.

Social gaming is hot. The number of internet users playing games on social networking sites has surpassed the number of gamers on consoles and PC’s. Zynga, the #1 social game developer has more than 45 million daily users playing titles [...]

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The Politics of Auto Posts and Facebook EdgeScore

Social media cliché speeches always point to the importance of being authentic, to refrain from auto-posting, and to craft content that works for each tool.  But just like dieting, we are constantly looking for ways to cut corners or to [...]

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Beating the Big Brands with Social Media Marketing

If there’s one channel on the web that provides SME’s the ability to out perform big brand competition it’s social media. A recent study by Harvard Business Review Analytics Service concluded that less only 12% of companies engaged in social media are doing it effectively. SME’s can leverage the lethargic nature of larger brands that often struggle adopting social media.

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Paid Search is Sexy Again

With the Yahoo + Bing partnership and aggressive growth of pay per click on Facebook and other ad networks, Google has been forced to innovate to maintain its #1 spot in the paid search market place. The competition has driven some exciting new features and the future looks sexy once again for paid search advertising.

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Hype Free with a Golden Key – A Social Media Interview with Jay Baer

Last week our own social strategist and creative director Nicole Sorochan sat down with social strategist, author and consultant Jay Baer during a Victoria TweetUp sponsored by Copeland Communications.

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Extend your Ecommerce onto Facebook

Don’t worry. We’re not talking about ads, or offer walls, but rather ecommerce applications that integrate deep into the Facebook’s social graph. This week Disney announced its new Disney Tickets Together app that will sell tickets to Toy Story 3 [...]

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