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Tag Archives: conversion optimization

What is Last Click Attribution and Why You Should Avoid It

Every marketer has heard of A.I.D.A., right? This little formula is explained in every marketing textbook, mentioned in thousands of blog posts, and pretty much drilled into every marketer’s head. So when it comes to investing millions of dollars into [...]

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Optimize your Sign-Up Form for Better Conversions

A sign-up form is a gateway to deepening your relationship to new and existing customers. With a properly optimized sign-up form, you can get a daily stream of new business leads, build a loyal audience for your company’s email list, [...]

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