Yesterday, One Net Labs took the first place prize of $10,000 at the fourth annual Merging Media Conference in Vancouver.
The two-day event (November 6-7) features the cutting edge of global cross-media innovation and attracted speakers and contestants from across Canada, the US, and Europe.
Merging Media showcases creative and technological projects, including interactive apps, video games, graphic novels, and boundary-pushing media designed to combine real-life interactions with digital channels.
Nicole Sorochan (our Creative Director) and Michael Tension from Tension Creative took to the stage in front of a panel of international media heavyweights.
They pitched One Net Labs’ HIPSTER BAIT, an interactive geo-caching music discovery game designed to help indie bands distribute their music outside the traditional boundaries of digital distribution and record labels.
Hipster Bait was one of the twelve cross-media projects from Canada (5), France (3), Sweden (3) and the UK (1) presented to a jury of 6 international and Canadian industry leaders.
In the end, we took home the $10,000 CMPA Pitch 360 Award for Best Cross-Media Project.