The One Blog: Digital Marketing Insights

Paid Search Advertising Tips for Online Retailers in Crowded Marketplaces

We work with several clients in crowded marketplaces, ranging from health and beauty to IT. If you are an online retailer running paid search ads, one of the biggest marketing challenges you will face in a crowded marketplace is the amount of advertisers competing for the same keyword phrases on which you’re bidding.

If you are a reasonably well known brand, with lots of re-sellers, a further challenge that you’ll face is having your suppliers and affiliates bidding on your own branded keyword phrases. Often this results in your re-sellers’ ads ranking in top positions on the search engine results pages (SERPs) as seen in the Blackberry example below.

Blackberry playbook SERP example

Since paid search ads display above the organic search results you could be losing clicks on your own branded keywords to your re-sellers and affiliate sites. Not an ideal situation for brand control. Here’s how to solve …

One Net Labs launches Found Love

One Net Labs, the transmedia division of One Net Marketing, is excited to announce the launch of Found Love ; an interactive experience designed augment the award winning documentary Occupy Love.

Startup videos: 10 excellent examples to inspire your next video

By Kristen Turcotte (creating a video for our clients below).

If a picture is worth a thousand words, then what is the value of an online video? We’ve created videos for major tech companies that have generated thousands of leads and contributed millions in new sales. Like good design or UI, video is definitely a marketing investment that can pay out well.

According to Comcore, a viewer is up 64-85% more likely to buy a product after watching a video. A study by PRweb shows 80% of marketers use video in their campaigns and 52% use them in their email campaigns.

At One Net Marketing, we love creating videos for start-ups, product launches, and helping tech companies present their products in the best light with animation and live footage.

Here are 10 startup videos we found to help inspire your company. Some of these videos we created for our clients; others we just love and wanted to share.

Enjoy the videos!

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AdWords Remarketing: Our Free Starter Guide

by James Mulvey on February 26, 2013

Our free 27 page AdWords Remarketing Guide written by the One Net Marketing Team provides a comprehensive look at remarketing, the technology, best practices, mistakes to avoid, and best use of this technology in customer acquisition.

You’ll discover:

  • How remarketing can help SaaS companies increase product trials.
  • How remarketing technology actually works.
  • Case studies of successful remarketing campaigns—and why they worked.

Click here to download One Net Marketing’s Remarketing Guide or read it in the embedded viewer below.

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The Branding Power of Pinterest

On November 14, 2012, Pinterest announced the new arrival of business accounts opening the door for marketers and brands to officially distribute content in unique and creative ways.

Unlike personal accounts, Pinterest allows businesses to add likes back to their website. Business accounts also have the option to embed Pinterest buttons on their pages to facilitate easy pinning.

Pinterest users can visually bookmark content from the web in a simple and streamlined fashion. Users can browse millions of images and pin inspiring photos and other web content. Like a corkboard in your kitchen, you can pin photos to boards you create. If you are given the correct permissions you can also pin to someone else’s board. The idea of pinning is what makes Pinterest so social and addicting.

In fact, Pinterest now has 20 million users and is one of the fasted growing social media sites of all time. People pin everything from their favourite hairstyles to their best chocolate chip cookie recipes.

Branding Power of Pinterest Digial Marketing

With the addition of business accounts Pinterset is a no-brainer for brands and marketers looking to inspire customers and enhance the social shopping experience. This post will show you how to leverage Pinterest and its massive audience, for your business and marketing campaigns.

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Introducing ConsumerBarometer.com

 

ConsumerBarometer.com is a free research tool developed by the IAB and Google, that graphically displays how online consumer behavior influences offline purchasing decisions and vice versa. Consumer Barometer also shows how search engines influences buying behavior. Data can be sliced in multiple dimensions (topic, product, country, audience, etc) and displayed dynamically within the tool.

The tool is particularly useful for campaign planning. If you understand purchase behavior you can plan your website and campaign strategy accordingly.

How to create a successful Kickstarter video

by James Mulvey on October 12, 2012

Last month, the One Net Marketing team attended a sold-out crowdfunding workshop held by Ian MacKenzie, a Vancouver based media activist and filmmaker.

Below, we share some of Ian’s best tips and show you how to structure your crowdfunding campaign and video.

By the end of this article you’ll know:

  • The secret ingredient in successful Kickstarter videos.
  • How to build a narrative that attracts attention and support.
  • The powerful framework behind successful crowdfunding videos.

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Big Summer of Growth, Funding, and Acquisitions for Our Clients

by Dylan Touhey on September 8, 2012

It’s been a big summer for many of our clients. Google acquisitions, product launches, growth, and lots of funding announcements.

Here are a few highlights from our summer work.

 

Our Client Wildfire + Google

In June, we worked around the clock (actually the video team worked sleepless nights, the rest of us slept quite well) to create the product launch video and player for the anticipated new Wildfire social marketing suite.

 

agency for Google

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Google Buys One Net Marketing’s Client Wildfire Interactive for $250 Million

We are very happy to report that Google has bought our client Wildfire Interactive this week for $250 million.

Wildfire Interactive offers a powerful suite of social marketing software designed to help grow, manage, and measure your social audience.

With Wildfire, brands can create more meaningful interactions with consumers—including interactive contests, compelling ads, content, videos, and sponsorships.

 

Google buys Wildfire

Last month, we created the official launch video and designed the video player for Wildfire’s new integrated social marketing suite.

You can view our video work for Wildfire here.

For digital marketers, Google’s acquisition of Wildfire is great news. Already, Wildfire has helped businesses better understand and benefit from social channels. We can’t wait to see what this new Google-Wildfire power combo will produce.

Wildfire is truly an awesome product and incredible client to work for. If you haven’t started using Wildfire to manage and grow your social audience, you are missing out!

Here’s the video One Net Marketing created for Wildfire, giving a tour of their innovative content tools, enterprise management, and detailed social media analytics.

 

Wildfire and Google

 

Google acquires Wildfire

 

And finally, here are the nice things Wildfire said about working with One Net Marketing on the new video and launch:

“Wow.  You guys were incredibly nimble and you REALLY impressed the Wildfire team with how professional and graceful you were to work with, and how quickly you pulled the demo together. It looks awesome and I feel proud to have recommend you!”

—Emily Eberhard Pereira, Director of Marketing Communications at Wildfire Interactive, Inc

 

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Meet _MiCasa_: a Social App to Reinvent the Strata

Meet ______  is a new series on the One Net Marketing blog. We pick start-ups and cool tech companies, talk about their marketing challenges and share their story. Enjoy.

In this interview, Matthew Peake shares MiCasa’s bootstrapped mission to change the way people communicate with their building community. He also shares the marketing and business lessons learned as MiCasa charts the next move from start-up to a wide audience.

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