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The One Blog: Digital Marketing Insights

Becoming a Google Partner: A Digital Agency’s Journey

This is the story of how our digital agency became a certified agency (again) as part of the new Google Partner Program. We talk about requirements, advanced tips, and things we learned along the way. Our goal is to help your agency become certified too! Every digital agency wants to become a Google Partner. YouRead the full article...

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Categories:
Company, Inbound Marketing
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Building a Digital Loyalty Program: An Interview with RewardMe

Digital loyalty programs are booming. According to Aite Group LLC, roughly 900 million transactions will be conducted with cards connected to merchant loyalty programs by 2015, generating $1.7 billion in revenue for the providers. That’s a massive increase compared to the $300 million generated in 2011.

RewardMe, a digital rewards program for restaurants and retailers, sat down with us to offer some expert advice about building digital loyalty.

If you're in the planning stages of a rewards program, or struggling to get a rewards program off the ground, this insightful interview is a must-read !

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Categories:
Conversion Optimization, Inbound Marketing
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Track Paying Subscribers Back to Keywords and Campaigns

If you run a SaaS company, or a subscription site, you'll know that it's nearly impossible to track your paid subscribers back to the referring keyword or ad campaign. With standard Google Analytics tracking you can only track the sign up -- the form submit that starts your customers into their free trial.

Google Analytics is incapable of identifying when your free trial customer converts to a paying subscriber at the end of their 30 day free trial. While you can use the Google Adwords Offline Converison Tracking tool to import your paid subscriber data into Adwords this data will not be pulled into Analytics. This makes it impossible to identify the referring keyword / campaigns and view your "free-to-paid" conversion funnel in Google Analytics for customers that complete their free trial and upgrade to paying subscribers.

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Categories:
Conversion Optimization
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Startup videos: 10 excellent examples to inspire your next video

At One Net Marketing, we love creating videos for start-ups, product launches, and helping tech companies present their products in the best light with animation and live footage.

Here are 10 startup videos we found to help inspire your company. Some of these videos we created for our clients; others we just love and wanted to share.

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Categories:
Creative, Inbound Marketing
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AdWords Remarketing: Our Free Starter Guide

Our free 27 page AdWords Remarketing Guide written by the One Net Marketing Team provides a comprehensive look at remarketing, the technology, best practices, mistakes to avoid, and best use of this technology in customer acquisition.

You’ll discover:

How remarketing can help SaaS companies increase product trials.
How remarketing technology actually works.
Case studies of successful remarketing campaigns—and why they worked.

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Categories:
Creative, Direct Response
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The Branding Power of Pinterest

On November 14, 2012, Pinterest announced the new arrival of business accounts opening the door for marketers and brands to officially distribute content in unique and creative ways.

Unlike personal accounts, Pinterest allows businesses to add likes back to their website. Business accounts also have the option to embed Pinterest buttons on their pages to facilitate easy pinning.

Pinterest users can visually bookmark content from the web in a simple and streamlined fashion. Users can browse millions of images and pin inspiring photos and other web content. Like a corkboard in your kitchen, you can pin photos to boards you create. If you are given the correct permissions you can also pin to someone else’s board. The idea of pinning is what makes Pinterest so social and addicting.

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Categories:
Creative, Inbound Marketing
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How to create a successful Kickstarter video

Last month, the One Net Marketing team attended a sold-out crowdfunding workshop held by Ian MacKenzie, a Vancouver based media activist and filmmaker.

Below, we share some of Ian’s best tips and show you how to structure your crowdfunding campaign and video.

By the end of this article you’ll know:

The secret ingredient in successful Kickstarter videos.
How to build a narrative that attracts attention and support.
The powerful framework behind successful crowdfunding videos.

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Categories:
Conversion Optimization, Creative
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Big Summer of Growth, Funding, and Acquisitions for Our Clients

It’s been a big summer for many of our clients. Google acquisitions, product launches, growth, and lots of funding announcements.

Here are a few highlights from our summer work.

In June, we worked around the clock (actually the video team worked sleepless nights, the rest of us slept quite well) to create the product launch video and player for the anticipated new Wildfire social marketing suite.

But the real news came after our product video and launch. Our client Wildfire was acquired by Google for a reported $250 million.

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Company
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Google Buys One Net Marketing’s Client Wildfire Interactive for $250 Million

We are very happy to report that Google has bought our client Wildfire Interactive this week for $250 million.

Wildfire Interactive offers a powerful suite of social marketing software designed to help grow, manage, and measure your social audience.

With Wildfire, brands can create more meaningful interactions with consumers—including interactive contests, compelling ads, content, videos, and sponsorships.

Last month, we created the official launch video and designed the video player for Wildfire’s new integrated social marketing suite.

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Company
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Meet _MiCasa_ : a Social App to Reinvent the Strata

Meet ____ is a new series on the One Net Marketing blog. We pick start-ups and cool tech companies, talk about their marketing challenges and share their story. Enjoy.

In this interview, Matthew Peake shares MiCasa’s bootstrapped mission to change the way people communicate with their building community. He also shares the marketing and business lessons learned as MiCasa charts the next move from start-up to a wide audience.

In this interview, Matthew Peake shares MiCasa’s bootstrapped mission to change the way people communicate with their building community. He also shares the marketing and business lessons learned as MiCasa charts the next move from start-up to a wide audience.

MiCasa’s app allows building residents to upload and share important building files, communicate with other residents, book common areas, receive updates, and stay informed about key building issues.

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Company
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35 Storytelling Tips from GetStoried.com’s Reinvention Summit 2

Last week, GetStoried.com hosted their annual Reinvention Summit, an online conference that featured live sessions from 20 of the leading authorities on using storytelling to develop more compelling business communications. One Net Marketing was there to cover the conference and brought back 35 powerful tips. These storytelling tips will help you develop better digital content strategies, reach a wider audience with your business blog, win pitches, and develop better branding and product positioning.

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Categories:
Inbound Marketing
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How To Boost Your Company’s Profile At Conferences Using Social Media

Social media is a great way to generate leads, build brand awareness, and find connections at conferences and trade shows. This article offers a bunch of creative social media tactics and tricks for maximizing your company’s presence at a conference.

Last month, one of our clients co-sponsored a conference. We gave them some tips for making the most out of their social media presence while at the conference and thought we’d share some of the tips on our blog.

This article covers using Twitter, Facebook, and hash-tags at conferences, how to use your blog at a conference, and our one principle for making sure that people come to your booth.

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Categories:
Company, Creative, Inbound Marketing
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Increase the Visibility of Your B2B Company with These Easy LinkedIn Wins

Search is more than direct response: it can also be used for increasing brand awareness, proving to prospective buyers that you are a top choice in the market. This article reveals some easy wins for B2B tech companies, using LinkedIn to increase the visibility of your company and products in top search results.

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Categories:
Inbound Marketing
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Three Essential Components of a Lead Nurturing Program

This article offers an overview of three essential components found in successful lead nurturing programs. Many of the insights are from an excellent study released recently by Forrester. This article also shares some of the strategic questions and checklists we use when designing in-bound lead generation campaigns for our B2B clients.

Forrester defines lead nurturing having three central components:

a sustained relationship
a coordinated and structured process
the exchange of relevant and valuable insight for increasing intimacy and influence.

Let’s walk through each of these points.

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Categories:
Conversion Optimization, Inbound Marketing
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